In 2013, mobile shopping traffic and sales set unprecedented records. On
Cyber Monday, 1/3 of online traffic came from smartphones and tablets.
However, analytics companies report conversion rates are only 3% on
tablets, and less than 1% on smartphones. This gap between mobile
traffic and conversion leaves developers and UX designers with the
daunting challenge of more effectively designing for a multi-device
world. After conducting thousands of mobile user tests on e-commerce
sites, we have uncovered the real problem is not smartphones themselves,
but the designs of mobile shopping sites, which often discourage
consumers from buying and can actually drive them away. In this
presentation, Mike Mace will reveal these mobile design issues, and
provide attendees with useful tips and real-world case studies on how to
do mobile commerce right.